loafers for Nike
3.4 Positioning -750 words - See attached examples
Describe how your product/service meets the need(s) of your target market segments
Describe how you are different from your key competition
Identify your most important distinguishing feature
3.6 Marketing Research - 750 words - See attached examples
What will be the objective of the research (what do you want to know)?
What will be the scope of the research (what types of research will be utilized and to how broad
of an audience)?
When will the research be implemented? You will likely want to include some ongoing research
to support your CRM (Customer Relationship Marketing) initiatives.
References and intext citation
Fig: 1