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Brand Extension Marketing Plan (BEMP)- The proposed product is a men leather

loafers for Nike

3.4 Positioning -750 words - See attached examples

Describe how your product/service meets the need(s) of your target market segments

Describe how you are different from your key competition

Identify your most important distinguishing feature

3.6 Marketing Research - 750 words - See attached examples

What will be the objective of the research (what do you want to know)?

What will be the scope of the research (what types of research will be utilized and to how broad

of an audience)?

When will the research be implemented? You will likely want to include some ongoing research

to support your CRM (Customer Relationship Marketing) initiatives.

References and intext citation

Fig: 1