Case Study Instructions Your Case Study analysis requires you to read and respond to the case reading provided above titled: "Blackfish Backlash." Discussion Questions 1. Write a 1-paragraph summary of the

case in your own words including the public relations issues/challenges (no more than 10-12 complete sentences) 2. Discuss the use of bots as two-way communication. Are they effective? Why or why not? 3. Do you believe SeaWorld brought more attention to the film with its response? Explain. 4. SeaWorld did not break any laws by sending an employee to PETA to pose as an animal rights activist. If no laws were broken, was this behavior ethical? Justify your answer with connections to the textbook. 5. What are the ethical boundaries of advocating for your own organization? 6. Ending the breeding program was framed as SeaWorld's decision, as though the company was listening to its consumers. Do you believe this approach was acceptable and ethical? Why or why not?