Competitive Intelligence & Asian Business Strategy (GSGM7514)
Assignment 1 (30% - 2 Reflective Article Review graded at 15% each)
Guideline for learners
Learners are required to analyse real-case articles on competitive intelligence and strategy issues in
organizations. An article review is a reflective summary of an academic journal article*. Find an article
on the topic of learners' choice and describe the understanding of what the article is about by
answering the questions as stated in the Article Review format. When learners are reading an
academic journal article, try to identify and describe the issues and problems that are being examined
in the article. A brief understanding of the literature, and a description of the results and findings can
help learners broaden their knowledge of the area under study. Learners should ask themselves and
reflect on the following items BEFORE they proceed to write a reflective article review:
- What is this article about? Link it to the area of study (Cl and strategy topic)
- What are the objectives of the research?
- What methods are being used to measure the theory/model/concept/hypothesis?
- What are the findings and results?
- What conclusions, if any, does the author provide? How does this conclusion add value (contributes to the body of knowledge) in Cl and strategy?
