Design a market research experiment in which you test differences in

purchase intent between different product concepts, such as two

versions of a digital tablet or a watch. Your design must be written in a 2-

to 3-page paper (not including cover and reference pages) that

incorporates the following:

Your paper must be supported by a minimum of two sources in addition to course resources and be

formatted according to the CSU Global Writing Center (Links to an external site.). (Links to an

external site.) The Marketing Research Guide (Links to an external site.) and the CSU Global

Library (Links to an external site.) are good places to located these sources.

• Develop hypothesis statements and indicate how you would test them.

• Formulate survey questions that will measure your independent and dependent variable(s).

(You do not need to distribute the survey.)

• Identify what test statistic you would use to determine statistical significance. Provide

rationale for your choice.