design a market research experiment in which you test differences in p
Design a market research experiment in which you test differences in
purchase intent between different product concepts, such as two
versions of a digital tablet or a watch. Your design must be written in a 2-
to 3-page paper (not including cover and reference pages) that
incorporates the following:
Your paper must be supported by a minimum of two sources in addition to course resources and be
formatted according to the CSU Global Writing Center (Links to an external site.). (Links to an
external site.) The Marketing Research Guide (Links to an external site.) and the CSU Global
Library (Links to an external site.) are good places to located these sources.
• Develop hypothesis statements and indicate how you would test them.
• Formulate survey questions that will measure your independent and dependent variable(s).
(You do not need to distribute the survey.)
• Identify what test statistic you would use to determine statistical significance. Provide
rationale for your choice.
*The amount will be in form of wallet points that you can redeem to pay upto 10% of the price for any assignment. **Use of solution provided by us for unfair practice like cheating will result in action from our end which may include permanent termination of the defaulter’s account.Disclaimer:The website contains certain images which are not owned by the company/ website. Such images are used for indicative purposes only and is a third-party content. All credits go to its rightful owner including its copyright owner. It is also clarified that the use of any photograph on the website including the use of any photograph of any educational institute/ university is not intended to suggest any association, relationship, or sponsorship whatsoever between the company and the said educational institute/ university. Any such use is for representative purposes only and all intellectual property rights belong to the respective owners.