Power Point format concerning the marketing plan that will include an analysis of
your potential customers introducing their core characteristics as well as a short
rivalry overview. The marketing plan will also contain the most important key
messages of your newly introduced business, the chosen media sources for the
promotion and the estimated success of the project. Please make sure to work on
the same business idea than in frames of Assessment I.
Overall aim:
To have a complete understanding of all the steps and processes required to
create a marketing plan for a newly introduced business idea.