Question edited
PETER
COOK
WARREN
CHALK
ARCHIGRAM
Princeton Architectural Press
New York
DENNIS
CROMPTON
RWAY N
DAVID
GREENE
MIKE
RON WEBB
HERRON PUBLISHED BY
Princeton Architectural Press
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© 1999 Princeton Architectural Press
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LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA
Archigram/ edited by Peter Cook; with a new foreword by Mike
Webb.
New York: Princeton Architectural Press, 1999.
p. cm.
NA680.A68 1999
1568981945 (alk. paper)
Originally published: Basel ; Boston Birkhäuser, 1972.
Archigram. Archigram (Group)
Architecture, Modern-20th century.
Architecture-Research.
Other authors: Cook, Peter.
Other authors: Archigram (Group)
L
99039255
LC SCOBOL PLATERRA)
PLAY
1200
REW SCHOOL
A comment from
Arata Isozaki
It was during the mid-1960s. Living in this
confused, swelling city of the Far East, I
was struck by a series of extraordinary and
not undisturbing shock waves emanating
from London. I did not resist them, and
they lulled me into a pleasant intoxication.
There was Pinter's drama, the pop music
of the Beatles and Pink Floyd, and the
miniskirts of Carnaby Street. But above
all there was the enormous destructive
power carried to me on the wings of an
underground magazine called Archigram.
Like artistic movements of the past, these
shock waves of the 60s were characterized
by their imprecations against the means
and ends of the Establishment, but unlike
past movements this one had no manifesto.
Nor does it seem possible that the Estab-
lishment, with the heart of the data-
manipulating mechanism of our age resting
firmly in its grip, might be shaken by the
static act of manifesto manufacture. No,
the Establishment is clever: it is a master
of disguise, pervading every corner of our
daily lives, at times even posing as our-
selves. No direct blow, however fierce, can
disturb this situation. What is necessary
is to exchange our old methods and
material for pulses capable of beaming
complex stimuli to the senses over a pro-
longed period of time.
In this society, where information is privi-
leged above all else, Archigram has created
possibly the only style capable of inducing
radical change. To compose a manifesto
is a relatively easy task. To direct a virtual
shower of projects at the entire world and
to maintain that shower over a period of
ten years, however, is an achievement of
no such mean dimensions. Behind it lies
almost inconceivable effort.
The reason I value Archigram's work over
all that which has been performed during
the last ten years to dismantle the apparatus
of Modern Architecture is that it has been
consistently counter-cultural in character.
Archigram has not limited its area of plan-
ning to architecture alone. At times its
work has been graphic. At times it has
been plastic. And at times it has taken the
form of new technical proposals. In each
case, however, the work done has been
totally divorced from the patterned logic
architecture has created within itself. When
all values have thus been turned topsy-
turvy, Archigram has established a new
structure of values, a new syntax, and
demonstrated the possibility of an inde-
pendent subculture. Japan's Metabolism
Group, in contrast to Archigram, lacked
this perspective on the necessity of dis-
covering counter-cultural values. As a
result, it made the easy identification with
the ideas of managerial planning in the
rapidly expanding city economy, and
ultimately found itself being manipulated
in the interests of the government's mere-
tricious policies.
Archigram's work is being assessed and
appreciated anew today because, not
merely in architecture, but in a far broader
sphere, pre-established systems of every
kind are disintegrating before our eyes.
What Archigram has done is to demonstrate
clearly one part of this process. It is my
hope that with the publication of Archi-
gram's work of the last ten years an ever
more intense exchange of communication
will take place, that the malignant cells of
the counter culture will be transplanted to
every part of the world, to every area of
culture, and that the process of disinte-
gration will become increasingly violent
and universal.
FREDS A comment from Peter Blake
I can't think of any one, identifiable event
that broadened my own perceptions as
drastically as the advent of Archigram. At
least in the area of architecture and related
matters. Until the day when the first
Archigram manifesto appeared on my desk,
I had been working and thinking pretty
much in the standard, establishment
fashion of the 1950s: Great Form Makers,
the pure Miesian tradition, everything neat
and nice. It is true that I had long been
interested in peripheral areas: Charles
Eames got me excited over marine hard-
ware, Giedion told me about nineteenth-
century Patent Office drawings and models
of various kinds of equipment, and Philip
Johnson lead me to Machine Art. But, on
the whole, architecture and urban design,
to my mind, had to do with the Great Form
Makers - Wright, Corbu, Mies, Grope,
with occasional explorations of De Stijl and
Rietveld, of the Russian Constructivists, of
the Italian Futurists, and so on.
Then Archigram struck, and my world
hasn't been the same since. I took off for
Cape Kennedy (and I've gone there several
times since) and saw that 'walking build-
ings' easily the size of Seagram were, in
fact, a reality; that plug-in capsules con-
taining highly sophisticated workshops,
and unpluggable at any time, were, in fact,
a daily reality in the huge gantries that
service the Saturn rockets; that mega-
structures with floors that slide up and
down and sideways were not something
that Harvard students did when they
wanted to cop out, but were, in fact, a
stunning reality in the largest building on
earth the Vehicle Assembly Building, a
structure so vast that it could have some-
thing like eight Seagrams wheeled into it,
and plug those Seagrams into capsules
and mobile floors and all the rest; a
structure So vast that, under certain
weather conditions, clouds sometimes
form near its ceiling, 500 ft-plus above sea-
level; and it sometimes rains inside.
-
I really would not have known where to
look if it hadn't been for Archigram. Oh,
well, I might have got there sooner or
later, but life is short and so I owe
Archigram half a dozen years. Everything,
absolutely everything, suddenly became
architecture: I saw an ad in Time magazine,
I think, and it showed an aerial view of a
completely prefabricated town, with its
own roads, heliport, offices, housing, fac-
tory, and built-in mobility. It also happened
to be afloat about ten miles due South of
Shreveport, Louisiana, and it was one of
dozens of such science-fiction 'towns' in
the Gulf that mined the bottom of the
ocean. (That same day somebody an-
nounced one of those US 'New Towns'
that look like a slicked-up Welwyn
Garden City.) It seemed to me that John
Johansen would be somebody to com-
mission to write for the Architectural Forum
about that floating city - and I called him
and he flew down there and his life was
changed a bit, too.
So we all owe something very important to
Archigram: the dramatic broadening of our
perceptions, our visions. Since Archigram,
some of the things that have really in-
terested me are, for example, Disney
World an absolutely staggering New
Town twice the size of Manhattan, with
capsulated hotels traversed by monorail
trains, and a navy that ranks ninth in the
world, and a submarine fleet that ranks
fifth, right after the US, the USSR, Britain
and France. It has cost $400 million so far,
and that is only 10 per cent of it: when its
STOL Port and its jetport and its four addi-
tional US-Steel-prefabbed hotels and its
satellite EPCOT (Experimental Prototype
Community Of Tomorrow) are completed,
Walt Disney World will run into the billions
and it will be by far the most ambitious
New Town on earth. Before Archigram, I
I would have sneered - as, indeed, I did at
Disneyland, California (Charlie Eames
bawled me out for that); since Archigram,
and its consciousness-raising manifestoes,
I no longer sneer.
When I think about what Archigram did for
me and for some of my contemporaries, I
am suddenly reminded of Le Corbusier's
Vers Une Architecture - a pamphlet that,
in the early 1920s, spelled out visions of a
new world through images of automobiles
and ships and planes, and of silos and
factories, and of plumbing fixtures. The
pamphlet has a quaint look about it now,
and it needed up-dating. My friends at
Archigram have done that job - and a great
deal more. And, because of what they have
done, the world of architecture in this
century and the next will never again be
quite as projected.
P.S. Critics of Archigram, especially after
reading the above, are sure to ask: 'What
about the human factor?' - or something
like that. The answer, I think, is this: Le
Corbusier's most widely-quoted dictum
was: 'A house is a machine for living in.'
And the same question was asked of him.
None of his questioners really understood,
for Corbu was talking about French
machines machines that are ravishingly
beautiful, but don't necessarily work terri-
fically well. Corbu's machines were poetic
machines; and Archigram's machines are
equally poetic. 'What about the human
factor? Well, I cannot think of a more
humanistic language than the language of
poetry; and whether they like it or not, the
Archigram gang is a gang of wild-eyed
poets.
גוב
ARCHIGRAM
BEYOND
ARCHITECTURE | Architecture
Archigram 1
In late 1960, in various flats in Hampstead, a
loose group of people started to meet: to
criticize projects, to concoct letters to the
press, to combine to make competition pro-
jects, and generally prop one another up
against the boredom of working in London
architectural offices. The inevitable 'grape-
vine' accounted for the dispersed origins: the
'AA', the Regent Street Polytechnic, Bristol,
Nottingham. The instinct was to continue
the polemic and enthusiasm of architecture
school (all were recent graduates), and it
became obvious that some publication would
help. The main British magazines did not at
that time publish student work, so that
Archigram was reacting to this as well as the
general sterility of the scene. The title came
from the notion of a more urgent and simple
item than a journal, like a 'telegram' or 'aero-
gramme, hence 'architecture)-gram'. The
large discussion group began to disinte-
grate with the realization that within it was a
wide divergence of outlook. By this time Peter
Cook, David Greene and Mike Webb, in
making a broadsheet; had started a new Group.
It was as important to break down real and
imagined barriers of form and statement on
the page as in built form on the ground, as in
these poems by David Greene:
The love is gone.
The poetry in bricks is lost.
We want to drag into building some of the poetry of
countdown, orbital helmets,
discord of mechanical body transportation methods
and leg walking
Love gone.
Lost
our fascinating intricate
movings are trapped in soggen
brown packets all hidden all
art and front, no bone no love.
A new generation of architecture must arise
with forms and spaces which seems to reject
the precepts of 'Modern' yet in fact
retains these precepts. WE HAVE CHOSEN TO
BYPASS THE DECAYING BAUHAUS IMAGE
WHICH IS AN INSULT TO FUNCTIONALISM.
You can roll out steel
You can blow up a balloon
You can mould plastic
any length
any size
any shape
blokes that built the forth bridge
THEY DIDN'T WORRY
You can roll out paper
any length
take Chambers' dictionary THAT'S LONG
You can build concrete
any height
FLOW? water flows or doesn't or does
flow or not flows
YOU CAN WEAVE STRING
any mesh
TAKE THIS TABLE you've got a top there
top and four legs
you can sit IN it you sit ON it, UNDER it or half under
8
A new generation of architecture
STEVE
OSGOOD: 1960
Skin
WITH
nut bolted
vertibrae
flow
Contain
го прош
growth
plant cool movement
TIMOTHY TINKE
195
STMINSTER
orm
must
arise with forms and spaces
this bu
MICH
H
JOHN OUTRAM: 1959 CONCERT
HALL AT
MINSER
ORGANIC WHOLE... MARVELL
which seem to reject th
Archigram 1 Published May 1961 Peter Cook and David Greene/n Complexity
and
Contradiction
in Architecture
Robert Venturi
with an introduction by Vincent Scully
The Museum of Modern Art Papers on Architecture
The Museum of Modern Art, New York
in association with
the Graham Foundation for Advanced Studies in
the Fine Arts, Chicago
Distributed by New York Graphic Society, Boston Contents
Acknowledgments 6
Foreword 8
Introduction 9
Preface 13
1. Nonstraightforward Architecture:
A Gentle Manifesto 16
2. Complexity and Contradiction vs.
Simplification or Picturesqueness 16
3. Ambiguity 20
4. Contradictory Levels:
The Phenomenon of "Both-And" in Architecture 23
5. Contradictory Levels Continued:
The Double-Functioning Element 34
6. Accommodation and the Limitations of Order:
The Conventional Element 41
7. Contradiction Adapted 45
8. Contradiction Juxtaposed 56
9. The Inside and the Outside 70
10. The Obligation Toward the Difficult Whole 88
11. Works 106
Notes 132
Photograph Credits 133 Preface
This book is both an attempt at architectural criticism
and an apologia-an explanation, indirectly, of my work.
Because I am a practicing architect, my ideas on architec-
ture are inevitably a by-product of the criticism which
accompanies working, and which is, as T. S. Eliot has said,
of "capital importance. in the work of creation itself.
Probably, indeed, the larger part of the labour of sifting,
combining, constructing, expunging, correcting, testing:
this frightful toil is as much critical as creative. I maintain
even that the criticism employed by a trained and skilled
writer on his own work is the most vital, the highest kind
of criticism . . ." ¹ I write, then, as an architect who em-
ploys criticism rather than a critic who chooses architecture
and this book represents a particular set of emphases, a way
of seeing architecture, which I find valid.
1
In the same essay Eliot discusses analysis and compari-
son as tools of literary criticism. These critical methods are
valid for architecture too: architecture is open to analysis
like any other aspect of experience, and is made more vivid
by comparisons. Analysis includes the breaking up of archi-
tecture into elements, a technique I frequently use even
though it is the opposite of the integration which is the
final goal of art. However paradoxical it appears, and de-
spite the suspicions of many Modern architects, such disin-
tegration is a process present in all creation, and it is
essential to understanding. Self-consciousness is necessarily
a part of creation and criticism. Architects today are too
educated to be either primitive or totally spontaneous, and
architecture is too complex to be approached with carefully
maintained ignorance.
As an architect I try to be guided not by habit but by a
conscious sense of the past-by precedent, thoughtfully
considered. The historical comparisons chosen are part of a
continuous tradition relevant to my concerns. When Eliot
writes about tradition, his comments are equally relevant to
architecture, notwithstanding the more obvious changes in
architectural methods due to technological innovations. "In
English writing," Eliot says, "we seldom speak of tradi-
tion. . . . Seldom, perhaps, does the word appear except in
a phrase of censure. If otherwise, it is vaguely approbative,
with the implication, as to a work approved, of some
pleasing archeological reconstruction. . . . Yet if the only
form of tradition, of handing down, consisted in following
the ways of the immediate generation before us in a blind
or timid adherence to its successes, 'tradition' should be
positively discouraged. Tradition is a matter of much
wider significance. It cannot be inherited, and if you want it
you must obtain it by great labour. It involves, in the first
place, the historical sense, which we may call nearly indis-
pensable to anyone who would continue to be a poet
beyond his twenty-fifth year; and the historical sense in-
volves perception, not only of the pastness of the past, but
of its presence; the historical sense compels a man to write
not merely with his own generation in his bones, but with a
feeling that the whole of the literature of Europe .
has
a simultaneous existence and composes a simultaneous or-
der. This historical sense, which is a sense of the timeless as
well as of the temporal and of the timeless and temporal
together, is what makes a writer traditional, and it is at the
same time what makes a writer most acutely conscious of
his place in time, of his own contemporaneity. ... No
poet, no artist of any kind, has his complete meaning
alone." 2 I agree with Eliot and reject the obsession of
Modern architects who, to quote Aldo van Eyck, "have been
harping continually on what is different in our time to such
an extent that they have lost touch with what is not differ-
ent, with what is essentially the same." ³
4
The examples chosen reflect my partiality for certain
eras: Mannerist, Baroque, and Rococo especially. As
Henry-Russell Hitchcock says, "there always exists a real
need to re-examine the work of the past. There is, presuma-
bly, almost always a generic interest in architectural history
among architects; but the aspects, or periods, of history that
seem at any given time to merit the closest attention cer-
tainly vary with changing sensibilities." * As an artist I
frankly write about what I like in architecture: complexity
and contradiction. From what we find we like-what we are
easily attracted to-we can learn much of what we really
are. Louis Kahn has referred to "what a thing wants to be,”
but implicit in this statement is its opposite: what the
architect wants the thing to be. In the tension and balance
between these two lie many of the architect's decisions.
The comparisons include some buildings which are nei-
ther beautiful nor great, and they have been lifted abstractly
from their historical context because I rely less on the idea
of style than on the inherent characteristics of specific
buildings. Writing as an architect rather than as a scholar,
my historical view is that described by Hitchcock: "Once,
of course, almost all investigation of the architecture of the
past was in aid of its nominal reconstitution-an instru- ment of revivalism. That is no longer true, and there is
little reason to fear that it will, in our time, become so
again. Both the architects and the historian-critics of the
early twentieth century, when they were not merely seeking
in the past fresh ammunition for current polemical warfare,
taught us to see all architecture, as it were, abstractly, false
though such a limited vision probably is to the complex
sensibilities that produced most of the great architecture of
the past. When we re-examine or discover-this or that
aspect of earlier building production today, it is with no
idea of repeating its forms, but rather in the expectation of
feeding more amply new sensibilities that are wholly the
product of the present. To the pure historian this may seem
regrettable, as introducing highly subjective elements into
what he believes ought to be objective studies. Yet the pure
historian, more often than not, will eventually find himself
moving in directions that have been already determined by
more sensitive weathervanes." 5
I make no special attempt to relate architecture to other
things. I have not tried to "improve the connections be-
tween science and technology on the one hand, and the
humanities and the social sciences on the other . and
make of architecture a more human social art." I try to
talk about architecture rather than around it. Sir John
Summerson has referred to the architects' obsession with
"the importance, not of architecture, but of the relation of
architecture to other things."" He has pointed out that in
this century architects have substituted the "mischievous
analogy" for the eclectic imitation of the nineteenth century,
and have been staking a claim for architecture rather than
producing architecture. The result has been diagrammatic
planning. The architect's ever diminishing power and his
growing ineffectualness in shaping the whole environment
can perhaps be reversed, ironically, by narrowing his con-
cerns and concentrating on his own job. Perhaps then
relationships and power will take care of themselves. I
accept what seem to me architecture's inherent limitations,
and attempt to concentrate on the difficult particulars
within it rather than the easier abstractions about it ". . .
because the arts belong (as the ancients said) to the prac-
tical and not the speculative intelligence, there is no sur-
rogate for being on the job."
8
9
This book deals with the present, and with the past
in relation to the present. It does not attempt to be visionary
except insofar as the future is inherent in the reality of the
14
present. It is only indirectly polemical. Everything is said in
the context of current architecture and consequently certain
targets are attacked-in general, the limitations of orthodox
Modern architecture and city planning, in particular, the
platitudinous architects who invoke integrity, technology,
or electronic programming as ends in architecture, the
popularizers who paint "fairy stories over our chaotic
reality"
"10 and suppress those complexities and contradic-
tions inherent in art and experience. Nevertheless, this book
is an analysis of what seems to me true for architecture now,
rather than a diatribe against what seems false.
Note to the Second Edition
I wrote this book in the early 1960's as a practicing
architect responding to aspects of architectural theory and
dogma of that time. The issues are different now, and I
think the book might be read today for its general theories
about architectural form but also as a particular document of
its time, more historical than topical. For this reason the
second part of the book, which covers the work of our firm
up to 1966, is not expanded in this second edition.
I now wish the title had been Complexity and Con-
tradiction in Architectural Form, as suggested by Donald
Drew Egbert. In the early '60's, however, form was king in
architectural thought, and most architectural theory focused
without question on aspects of form. Architects seldom
thought of symbolism in architecture then, and social issues
came to dominate only in the second half of that decade.
But in hindsight this book on form in architecture comple-
ments our focus on symbolism in architecture several years
later in Learning from Las Vegas.
To rectify an omission in the acknowledgments of the
first edition, I want to express my gratitude to Richard
Krautheimer, who shared his insights on Roman Baroque
architecture with us Fellows at the American Academy in
Rome. I am grateful also to my friend Vincent Scully for
his continued and very kind support of this book and of our
work. I am happy that The Museum of Modern Art is en-
larging the format of this edition so that the illustrations
are now more readable. Perhaps it is the fate of all theorists to view the
ripples from their works with mixed feelings. I have some-
times felt more comfortable with my critics than with those
who have agreed with me. The latter have often misapplied
or exaggerated the ideas and methods of this book to the
point of parody. Some have said the ideas are fine but don't
go far enough. But most of the thought here was intended
to be suggestive rather than dogmatic, and the method of
historical analogy can be taken only so far in architectural
criticism. Should an artist go all the way with his or her
philosophies?
R.V.
April, 1977/n 10:28
< To Do
Prompt 1:
Assignment Details
ARCH 3214-001: Hist & Thry of Architecture 2
5G 26
Archigram's projects were highly speculative and often
depicted an idealized future where architecture merged
with technology to create a dynamic and transformative
environment. Archigram wrote: "In a technological
society more people will play an active part in
determining their own individual environment, in self-
determining a way of life. We cannot expect to take this
fundamental right out of their hands and go on treating
them as cultural and creative morons. We must tackle it
from the other end in a positive way" (Cook 1999, 17).
Archigram's vision for the future seems to rest on
technological tools and creativity from common people.
- Examine Archigram's visions of a technological utopia
through your perspective today. Where were their
visions promising a better future? Refer to and cite
specific passages as you engage the discussion.
- How did Archigram envision the role of technology in
shaping the future of architecture, and what were the
key principles guiding their designs?
- How do the ideas of consumerism and disposability
relate to our contemporary context? Should we design
for them?
- Do you see Archigram's vision and/or buildings as
utopian or dystopian? Explain your rationale with
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Prompt 2:
ARCH 3214-001: Hist & Thry of Architecture 2
In Complexity and Contradiction in Architecture, Robert
Venturi wrote, "I like complexity and contradiction in
architecture. I do not like the incoherence or
arbitrariness of incompetent architecture nor the
precious intricacies of picturesqueness or expressionism.
Instead, I speak of a complex and contradictory
architecture based on the richness and ambiguity of
modern experience... Everywhere, except in
architecture, complexity and contradiction have been
acknowledged" (Venturi 1966, 23). Because life is
confusing and contradictory, should architecture also be?
- Reflect on this through your lived experience,
Complexity and Contraction, and Postmodern
architecture. Refer to and cite specific passages as you
engage the discussion.
- How, in architecture, can chaos and confusion differ
from incoherence or arbitrariness of incompetent
architecture? What does Venturi mean by this
statement?
- How does Venturi's Postmodernist concept of
complexity and contradiction challenge traditional
architectural principles of unity and coherence?
- What are possible benefits of embracing this approach
to architecture? What are possible challenges? Provide
examples to augment understanding.
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ARCH 3214-001: Hist & Thry of Architecture 2
5G 26
Both Archigram and Venturi critiqued the prevailing
Modernist Orthodoxy in architecture. Archigram, for
example, sought to challenge the patterned architectural
thinking and offer consumers new models for dwelling,
plug-in structures, pneumatic dwellings, living pods etc.
Similarly, Venturi challenged the Modernist emphasis on
functionalism, advocating for an architecture that
embraces historical references and symbolic meanings.
- How do Archigram and Venturi's critiques of the
Canonical Modern International Style contribute to a
broader understanding of architectural theory and
practice? Refer to and cite specific passages as you
engage the discussion.
- In challenging Canonical Modernism, did either group
eliminate the proliferation of the International Style?
Why do we still see the International Style today?
-Should there be rules in architecture? Should there be
building standards for the health and safety of users?
- Did the Postmodernist take eclecticism too far? If so,
why? If not, why not?
Prompt 4:
Postmodernist architects often engaged with history in
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ARCH 3214-001: Hist & Thry of Architecture 2
5G 26
Postmodernist architects often engaged with history in
their designs, often in contrasting ways. Venturi
advocated for an approach, which included incorporating
historical references and symbols into architectural
forms. Archigram, on the other hand, embraced a
forward-looking, technologically-driven vision of the
future.
- How did Venturi and Archigram each utilize history in
their architectural works, and what were the underlying
motivations behind their approaches?
-What role should history play in architecture? Did the
Postmodern architects engage history with reverence or
irreverence?
- In what ways do their respective approaches to history
reflect broader Postmodernist attitudes towards
architectural tradition and innovation?
- Support your response with specific examples and
citations from the writings and projects of Venturi and/or
Archigram.
Discussion Framework:
Part 1 (your initial post): Your initial post must meet
the following
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ARCH 3214-001: Hist & Thry of Architecture 2
Discussion Framework:
Part 1 (your initial post): Your initial post must meet
the following:
1. Respond to one of the prompt options for the week.
(That is not a free-write or write whatever you
want).
2. Title the post to correspond to the chosen prompt.
3. Compose a response that consists of at least 200
words, of your own writing, which critically examine
the reading(s) and engage the prompt. (Please omit
any unnecessary fluff to reach a particular word
count.)
4. Express your thoughts in clear and careful writing.
Make sure to type, review, and edit before posting.
(Please do not write like you are Snapchatting or
texting a friend.) Use complete sentences and
appropriate terminology. Provide evidence from the
text to support your position. Where relevant, refer
to direct passages using the Chicago Manual of
Style Author Date parenthetical citation. These
quotations are not included in your reflection word
count.
5. Thoughtfully engage with peers' work. Some
responses may include concluding questions to
further discussion.
For Part 2 (your engagement post):
1. You then reply to at least one person with a substantive
post, which is around at least 150 words. (No fluff).
2. Your reply must do the following:
1. The engagement response utilizes one technique
of Bailey's guide to participating.
2. Your reply begins by identifying which technique
that you are doing leg #5 Offer an Obiection)
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