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EXAM PREPERATION SHEET Data: StrattonAEBanking CRM.csv Brief Context: In lecture notes, we've shown optimal number of clusters to use for Stratton banking data and explained targeting strategy using variables in

that data. We've focused on cluster 4 and 6 in defining company goals. In the next questions, you'll be exploring perceptual mapping of the customers and explain personas for other clusters. 1. Name the two dimensions underlying the perceptual map that you generated. Which features (i.e. variables) are determining these dimensions? Name the dimensions and title the plot accordingly. 2. Carefully explain personas for other two clusters that the company may include in their targeting strategy. Use data visualizations as needed