For this essay, you will choose an advertisement to analyze. This advertisement can be

selling a product, endorsing a charity, a public service announcement, or some other appeal.

It can be printed, electronic, or televised, and it can be from any time period - as long as it

has some visual component. Your goal is to break the advertisement down into its parts and

examine its rhetorical situation. Explain what the ad means in detail and analyze the

rhetorical situation. What is the purpose? Who is the audience? How does the stance

impact the audience, or does it? How effective is the visual image?