selling a product, endorsing a charity, a public service announcement, or some other appeal.
It can be printed, electronic, or televised, and it can be from any time period - as long as it
has some visual component. Your goal is to break the advertisement down into its parts and
examine its rhetorical situation. Explain what the ad means in detail and analyze the
rhetorical situation. What is the purpose? Who is the audience? How does the stance
impact the audience, or does it? How effective is the visual image?