Identify and explain the aspects of the ideology that are relevant to the case example. (E.g. Explain how the ideology can be applied to the case example in question).

2 Canada has always been one of the most costly places to fly, but something is shifting north. Yes, airfares have increased dramatically worldwide, but Canada is experiencing an intriguing situation. For the first time in decades, more flying companies are operating in Canada, providing highly competitive services, and giving customers more choices and itineraries. New low-cost airlines are revolutionizing the business, and the worldwide network is growing. Despite all odds, new airlines were able to grow and expand during the pandemic. Now that Canada has lifted all travel restrictions linked to Covid-19, more travelers will be able to utilize the new services and experience the new era of the Canadian air market. It is unquestionably true that the epidemic severely impacted the industry. Any firm must find a way to manage demand swings that come in waves. Even though the quickness of the transition caught everyone off guard, this pattern was nevertheless expected. Now, it appears that we are caught in a vicious circle. Front-line employees determine that it is not worthwhile to endure the abuse when the passenger experience deteriorates. The cycle continues when they depart. Results from the Gustavson Brand Trust Index testify that airlines have consistently been among the minor dependable brands in the nation, and the airport experience was everything but pleasant. There should be more competition. The reaction, though, seems to be just the reverse. For instance, Air Canada and United Airlines recently announced that they would expand their code-sharing agreements for international flights.

Identify and explain the aspects of the ideology that are relevant to the case example. (E.g. Explain how the ideology can be applied to the case example in question).

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