individual assignment Dear Class: each student has to submit a synthesis fof a concept approved by the instructor. This concept must be cited in the course textbook materials. the synthesis

must adhere to the following guidelines: 1. the concept is taken from course materials 2. the concept is approved by the course instructor via course messages in the course webpage 3. the synthesis shows how the concept evolved over the last twenty years (2000 - 2020) 4. the assignment basically has two parts, the first part is how the concept evolved from year 2000 to year 2020 and the second part is lesson learned where you will share with me what have learned from this exercise 5. you submit a hard copy of the assignment to the department of management and marketing secretary Mr. Richard by due date or earlier