MHACB/560 Competency 2 Assessment and Rubric

Question

Course Title: Creating a Sustainable Legacy: Healthy Communities

Competency Assessment Title: Sustainability Initiative Stakeholder Engagement

Analysis and Strategy Assignment Directions

It is important to identify both internal and external stakeholders for your

sustainability initiative. It is through identification of and communication with these

stakeholders that you will understand what partnerships might benefit the initiative.

These can include community leaders, organizations, and even patients, their

families, and friends.

The top leadership of your selected organization has requested that you prepare a

stakeholder engagement analysis and strategy for your sustainability initiative.

Part I: Stakeholder identification analysis:

Prepare a 350- to 400-word identification and analysis of the key internal and

external stakeholders essential to your initiative's success. Include the following: •

Identify key internal and external stakeholders who are essential to the success of

your initiative. Provide evidence for your choices. Identify partnerships that can be

formed between organizations to foster collaboration or healthy competition.

Provide evidence for your choices. Identify community leaders who can use power

and influence to further the initiative on your behalf. Provide evidence for your

choices.

Part II: Patient engagement strategy Develop a 350- to 400-word strategy for how

you will engage patients and their friends or family to participate in your initiative

(directly or indirectly).

Part III: Promotional media strategy Develop a 350- to 400-word promotional media

strategy and promotional elements for your sustainability initiative that will be used

to reach your identified stakeholders. Include the following:

• A 90-to 175-word script for a 30- to 60-second online advertisement that

promotes your sustainability initiative, advocates for sustainable health care

practices, and invites the community to action.

• A storyboard that outlines the advertisement. Complete the Script and Storyboard

Template for this part of the assignment. (TEMPLATE IS ATTACHED IN NEXT FILE)

• Four social media posts in the platform of your choosing that promotes your

initiative and invites the community to get involved. (30-40 words per post)

Note: You do not have to actually post these online but indicate on which platform

you would post them.