Course Title: Creating a Sustainable Legacy: Healthy Communities
Competency Assessment Title: Sustainability Initiative Stakeholder Engagement
Analysis and Strategy Assignment Directions
It is important to identify both internal and external stakeholders for your
sustainability initiative. It is through identification of and communication with these
stakeholders that you will understand what partnerships might benefit the initiative.
These can include community leaders, organizations, and even patients, their
families, and friends.
The top leadership of your selected organization has requested that you prepare a
stakeholder engagement analysis and strategy for your sustainability initiative.
Part I: Stakeholder identification analysis:
Prepare a 350- to 400-word identification and analysis of the key internal and
external stakeholders essential to your initiative's success. Include the following: •
Identify key internal and external stakeholders who are essential to the success of
your initiative. Provide evidence for your choices. Identify partnerships that can be
formed between organizations to foster collaboration or healthy competition.
Provide evidence for your choices. Identify community leaders who can use power
and influence to further the initiative on your behalf. Provide evidence for your
choices.
Part II: Patient engagement strategy Develop a 350- to 400-word strategy for how
you will engage patients and their friends or family to participate in your initiative
(directly or indirectly).
Part III: Promotional media strategy Develop a 350- to 400-word promotional media
strategy and promotional elements for your sustainability initiative that will be used
to reach your identified stakeholders. Include the following:
• A 90-to 175-word script for a 30- to 60-second online advertisement that
promotes your sustainability initiative, advocates for sustainable health care
practices, and invites the community to action.
• A storyboard that outlines the advertisement. Complete the Script and Storyboard
Template for this part of the assignment. (TEMPLATE IS ATTACHED IN NEXT FILE)
• Four social media posts in the platform of your choosing that promotes your
initiative and invites the community to get involved. (30-40 words per post)
Note: You do not have to actually post these online but indicate on which platform
you would post them.