Module 6: Advertising Assignment

This project has two parts. Scenario:

- You work for an ad agency and have a new client: Old Spice.

- They are launching a new product line targeting teen-age boys who have acne. Their goal is to bring younger men into the Old Spice family at a younger age so that they can become life-long loyal brand customers.

- PODS (points of difference):

This new product line is for boys only.

This brand uses only natural ingredients and no micro-

beads.

- Key competitors: Proactive, Clearasil, & Clean & Clear

[Text Wrapping Break] Part 1: Write the Situation Analysis Outline, using the

instructions in the PPT.