module 6 advertising assignment this project has two parts scenario yo
Module 6: Advertising Assignment
This project has two parts. Scenario:
- You work for an ad agency and have a new client: Old Spice.
- They are launching a new product line targeting teen-age boys who have acne. Their goal is to bring younger men into the Old Spice family at a younger age so that they can become life-long loyal brand customers.
- PODS (points of difference):
This new product line is for boys only.
This brand uses only natural ingredients and no micro-
- Key competitors: Proactive, Clearasil, & Clean & Clear
[Text Wrapping Break] Part 1: Write the Situation Analysis Outline, using the
instructions in the PPT.
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