Module 6: Advertising Assignment This project has two parts. Scenario: - You work for an ad agency and have a new client: Old Spice. - They are launching a new product line targeting teen-age boys who have acne. Their goal is to bring younger men into the Old Spice family at a younger age so that they can become life-long loyal brand customers. - PODS (points of difference): This new product line is for boys only. This brand uses only natural ingredients and no micro- beads. - Key competitors: Proactive, Clearasil, & Clean & Clear [Text Wrapping Break] Part 1: Write the Situation Analysis Outline, using the instructions in the PPT.