need to fill up the table provided. The table focuses on the unique attributes of brands, human brands and influencers. The mentioned attributes are the must to be included however, you can add more if necessary. The references should only be from top academic journals. Definition here means that this journal talks about how the mentioned attribute adds to the uniqueness among the last three columns An example is attached for the first attribute. It is a literature review focusing on how brands are unique, how human brands are unique and how influencers are unique. The table needs to show different uniqueness attributes and should be supported by A grade journals. The cells in the last three columns are to be left blank which are not star marked as the attribute is not applicable for them/nAttributes of Uniqueness Authors Journal Definition Brands Human Brands Influencers Brand exclusivity: Logos, characters, color, tagline and packaging (Ward et. al, 2020) JBM “Uniqueness refers to the exclusivity of the elements link to the brand across the consumer base” “This research draws on metrics collected from 1281 in-market brand identity elements from a broad range of types; colour, logo, logotype, tagline, pack, pack image, character and product form.” Brand values JBR Community engagement Endorsements and Partnerships Brand Commitments Interactivity Relatedness Consistency Authenticity Originality Attractiveness Creativity/ Innovativeness Story-telling Opinion leadership Controversy/nPart 2 Marketing Audit Criteria Ratings Pts This criterion is linked to a Learning Outcome Market Segmentation, Targeting, and Positioning 40 pts Full Marks 0 pts No Marks 40 pts This criterion is linked to a Learning Outcome Product Strategy 40 pts Full Marks 0 pts No Marks 40 pts This criterion is linked to a Learning Outcome Pricing Strategy 20 pts Full Marks 0 pts No Marks 20 pts This criterion is linked to a Learning Outcome Promotion Strategy 50 pts Full Marks 0 pts No Marks 50 pts This criterion is linked to a Learning Outcome Distribution Strategy 20 pts Full Marks 0 pts No Marks 20 pts This criterion is linked to a Learning Outcome Concluding Comments 20 pts Full Marks 0 pts No Marks 20 pts This criterion is linked to a Learning Outcome Overall Writing 10 pts Full Marks 0 pts No Marks 10 pts Total Points: 200/nInstructions by student: Need to write 400-500 words for each question. APA VIDEO LINKS: http://skyline.ucdenver.edu/record=b3333362 https://video-alexanderstreet-com.aurarialibrary.idm.oclc.org/watch/in-the-age-of-ai https://skyline.ucdenver.edu/record=b4084644