Part 1: Choose two of the four audiences (CEO, Managers, Supervisors, or Employees).

In complete sentences, fill in the table below. Do not feel you have to explain to your

audience everything listed; identify what your audience needs to know, what will excite

them, what they will be responsible for, and choose one or two of the initiatives to

explain.

Identify your

audience.

Summarize the

goal of your

communication.

Keep in mind

which

initiatives you

have chosen.

State the size of

your audience.

Choose the best

medium for

your

communication

(email, memo,

business letter,

or essay).

Audience 1

Audience 2/nENGL202 - Week 4 Report Template

Determine their

expertise or

familiarity with

the subject

matter.

Predict how the

audience will

respond.

Evaluate the

need for this

communication

among the

target audience.

Part 2: Select one audience from the table above. You already chose the best medium to

communicate with this group. Design your communication. (For example, if you

identified an email as the best form of communication for your audience, draft an

email.)

Part 3: After you create your communication content, in your own words, address the

following prompts. Your response should be a minimum of 250 words.

2

• Describe what type of language, tone, and appeal you used to excite your

audience. Summarize why you think they would listen to you.

• Explain why you chose to provide and omit certain information.

• Justify the medium you selected based on your audience.