Part 1: SWOT Analysis

Consider the above scenario and develop a SWOT analysis. Remember that

strengths and weaknesses focus on company (internal) factors, and opportunities

and threats come from external (non-controllable) factors. Follow these parameters:

Present your analysis either in a WordⓇ table or bulleted list.

Clearly identify each section as S (Strengths), W (Weaknesses), O (Opportunities),

and T (Threats).

Include 3 clear, statements for each section.

Examples of strong statements relate each area of analysis to the scenario. Focus

as many of your statements as possible on components of the client's system

(network, database, web presence, etc.)./nStrengths

Things the business

does well

Qualities that separate

you from competitors

Internal resources

(specialized

equipment, trained

staff, unique programs)

Tangible assets (IP,

capital, technology,

patents)

Weaknesses

Things your

business lacks

Things your

competitors do

better

Limited

resources

Unclear purpose

or marketing

Opportunities

Underutilized markets Emerging Competition

Little competition

Threats

Enhanced

communication and

social media

Negative press/media

(or the lack of positive

coverage)

Emerging need for new Poor customer

products or services communications

you can provide

Disrupted supply chain

or market forces

Do not write questions. Write in full sentences.

Write entirely in your own words; do not copy wording from the scenario.

There is no need to cite the above scenario in your paper.