Prior to beginning work on this discussion forum, read Five Steps to a Strategic Plan,

The Single Strategy You Need to Fuel Business Growth Right Now, and Aligning

Brand Portfolio Strategy with Business Strategy. In 150 words or more, what are

three or four components of a well-thought-out, achievable, and reasonable business

strategy? What mistakes do companies make when developing their strategies?

These thoughts should be qualitative and generic - not discussing/ providing specific

applications of how you may have gleaned competitive advantage (e.g., describing

your business strategy).

Word limit- 150-200

Use below references:

Aileron. (2011, October 25). Five steps to a strategic planLinks to an external site..

Forbes. Retrieved from

https://www.forbes.com/sites/aileron/2011/10/25/five-steps-to-a-strategic-plan/#3199

e525464

Paunovic, G. (2017, December 6). The single strategy you need to fuel business

growth right nowLinks to an external site.. Forbes.

https://www.forbes.com/sites/forbesagencycouncil/2017/12/06/the-single-strategy-yo

u-need-to-fuel-business-growth-right-now/#35b9fdd42c59

Uggla, H. (2015). Aligning brand portfolio strategy with business strategyLinks to an

external site.. IUP Journal of Brand Management, 12(3), 7-17. Retrieved from

http://www.iupindia.in/Brand_Management.asp