theoretical model to critically analyse Alphabet's organisational culture as illustrated in Exhibit 6.
Eschew mere description and probe the role this culture may have played in Alphabet's
metamorphosis from a single-focus search engine to a multi-faceted technology behemoth. Consider
how this culture may have shaped Alphabet's risk-taking propensity, leadership style, and innovation
strategy. Discuss how Alphabet's culture might be managed for future strategic directions.
Fig: 1