QUESTION 3 [10 marks]

a) What is data mining? What are some of the most popular data mining techniques? (2

marks)

b) For numerous local governments in Canada, tourism serves as a vital source of revenue

to uphold a high quality of life for their residents. One method of generating tourism

revenue is through taxation applied to the hotels where tourists choose to stay. A

tourism hotel operator seeks to explore the relationship between guest nights and local

government tax revenue with the intention of predicting future tax revenue. Annual data

for both variables spanning from 2009 to 2018 has been collected. Utilizing a data

mining technique you have learned in this course, analyse the relationship between

these two variables (8 marks). You can use Excel to do the analysis.

Data File: Tourism.xlsx

(Answers to Question 3 can be submitted in a Word document)