4a. Explain five ways, along with examples, companies can achieve sustainable
competitive advantage? (150 words)
4b. Explain each of the four aspects of the VRIO matrix along with examples?
(250 words)
4c. You are a competitor in Logistics and Transport industry, discuss three ways
each you could 1) reduce the threat of substitutes and 2) increase the barriers to
entry (400 words)
800 words - 25 Marks
Fig: 1