Questions: Question 1: The Role and Impact of Media Gatekeepers (5 Marks) Analyze the role of media gatekeepers in shaping public discourse in the digital age. Discuss how the shift from

traditional gatekeepers, like newspaper editors, to digital platforms and algorithms has changed how information is disseminated and consumed. Include examples to illustrate this shift's potential positive and negative impacts on societal perceptions. Question 2: The Evolution and Influence of Pop Art (5 Marks) Reflect on the impact of Pop Art on contemporary art forms and popular culture. Consider how the movement, initially seen as 'anti-art', has influenced modern advertising, design, and even digital media. Discuss whether Pop Art's characteristics, as outlined by Richard Hamilton, are still relevant in today's culture and provide examples to support your argument. Question 3: Stereotypes in Media and Their Societal Impact (5 Marks) Critically examine how stereotypes in media, especially in film and television, shape societal beliefs and individual behaviors. Focus on one specific stereotype (e.g., gender, racial, or occupational) and analyze its portrayal in a particular film or TV show. Discuss the potential long-term effects of such portrayals on audience perceptions and societal norms. Question 4: Characteristics and Significance of Folk Culture (5 Marks) Explore the significance of folk culture in preserving cultural heritage and identity, especially in the context of globalization. Discuss how folk culture, emphasizing tradition and local community, contrasts with the transient nature of popular culture. Provide examples of how folk culture has adapted or resisted changes in the face of modernization and global cultural influences. Submit your answers by uploading a Word document, where your answers follow the questions.