RESEARCH PROPOSAL FORM - GMU IMBA PROGRAM

1. Project (research topic) Title

The Influence of Brand Ambassador, Brand Image, and Korean Pop Culture on Purchase Decision of Aloe Vera Product from Nature Republic in Indonesia

2. Introduction (600 words)

(a) Provide a brief Introduction to your research topic, giving out the business company/ Industry overview, Including the issues/ problems prevalent in the organisation/ concerned Industry/sector.

(b) Give out the aim of the research project, objectives and the research questions of your project work.