Resources available:

Course materials, e-library tools (books, newsletter, online magazines, etc.), internet, professionals

from the industry, and of course the discussions in class based on handouts and videos posted in

Moodle.

There is also a guideline to be used as support for the project. (See Assessment Tasks and Weighting

Section for details).

Assessment tasks & weighting:

International plan

Briefly explain the chosen hotel

Considerations (select from the below depending on relevance)

History and Geography factors

Political environment (trade)

Legal factors

Cultural factors

Develop Marketing Strategies

Segmentation and targeting

Adaptation to the new market

Select only one of the following:

Page 1 of 3

Mode of entry (see details in materials):

- Exporting

- Contractual agreement

Strategic alliance

Ownership

Common skills: assessed (bold) or developed (italics):

Manages own

role and

responsibilities

2. Manages own

time in achieving

objectives.

MANAGING AND DEVELOPING

SELF

Weighting

10%

20%

10%

20%

20%

3.Undertakes personal

and career

development

4. Transfers skills

gained to new and

changing situations

5.Uses a

range of

thought