We crafted a few problems to assess your analytical ability, but also to provide a few
examples of the types of problems we might need you to tackle. We encourage you to
show your work, so we can see how you structure your strategy/analysis. When writing
up your answers, please use data wherever possible.
Problem #1.
United Way wants to launch a campaign(s) around the holiday season with the goal of collecting
donations and selling merchandise (they have videos/static images and a vertical video in
collaboration with an influencer showcasing the merchandise).
Client: United Way
Campaign duration: 3 months
Budget: $55,000
Objective: donations and merchandise sales Geo: Hamilton and Halton region
Website: https://www.uwhh.ca/
Please come up with a paid social strategy for the campaign(s) to meet the client's goals.
Problem #2.
Sales consultants find potential customers for their company's products. They typically meet
with clients at their own company's office or travel to the client's location and may be assigned a
specific region in which to travel. Sales consultants explain the features of various products and
the benefits of using them.
Jack is a Sales Consultant. While he is a great salesperson, he isn't the most technologically
literate person.
He has sold a social media advertising solution to a firm that deals with debt consolidations.
Translate the attached report into results, insights and recommendations that would be humanly
understandable for Jack to relay to his client.
Problem #3. Creative best practices. Please review and provide feedback on the following
creative assets. If you feel that changes are required, what would you recommend changing?
Ad#1: https://fb.me/1RjJ81D9xeO8Cx2
Ad#2: https://fb.me/1Kte TKH2TysyzH9
Ad#3: https://fb.me/1HdoEEzI5kTaWMS
Ad#4: https://fb.me/1SEdVxSqYt3QJFc
Fig: 1