The company to focus on is Nestle Their chocolate confectionary. Your task is to prepare a 10 minute company and market situation analysis presentation for a company of your choice operating in the Chocolate (confectionery) industry, addressing the brief outlined

Project Background of company Nestle is a Swiss multinational food and drink company. It is a large food company all over the world and was founded in the year 1866 by Henri Nestle. Further, it is serving worldwide. Products in which the company deals are baby food, confectionery items, dairy products, coffee bottled water, ice cream, pet food, breakfast cereals etc. About 76,000 employees are working in the company currently. About 29 Nestle brands cover the annual sale of over one billion CHS that include Nescafe espresso, Kit Kat, Maggi, smarty and many more. It is operating in more than 19 countries and has 450 factories worldwide. The company is currently investing in nutrition, health and wellness. It's in world report shows that Nestle attends top and bottom-line subjects. Also, its domestic and foreign markets are growing rapidly. This presentation is about Nestle a confectionary chocolate brand. Discusses its internal evaluation, core competencies, key challenges, missions and vision statement. Further, it includes consumer perceived value and sustainable competitive advantages of Nestle. Internal Evaluation The company’s Research and Development Department is very professional and always works toward identifying customers’ needs and demands. This department is consisting of scientists or the best faculties globally. The company has a market share in more than 180 countries and has developed an excellent relationship with its customers by gaining customer loyalty. It specialised in health and wellness products and even works as a chocolate confectionery. Further Nestle is having a vigorous supply chain which is well coordinated and also it has Global SAP that ensures uniformity of its operations. It is a system of linking the manufacturing department to the sales and Marketing departments in real-time. The analysis of the value chain discloses that the company starts the formulation of strategy which are in collaboration with the department heads. Key challenges Nestle is one of the largest organisations of all in the world. but every organisation needs to face some challenges that can be occurred in the business environment and identify measures to overcome them. From one of the articles, it has been analysed that the major key challenge for Nestle is increasing food insecurity worldwide as there is a price hike of 6.5% in the first half of the Year and also it is going to increase for another half. Nestle’s cost of products sold was being driven by increased commodity, energy and Labour expenses which are hit like a freight train. The Other challenges include An ageing workforce and the retirement of people: The company have an almost upper-level position for people who are aged and are going to retire in some time. So, finding the right person for the right job is most important or challenging. Lack of investment in training and education: Many companies nowadays are investing in the training and development sector to enhance their employee’s efficiency. Even Nestle also provides training programs to employees but to the competition in the market, it needs to more focus on this field with its mandatory. Lack of succession planning: Always it is not possible to fill the position internally but the company always go for headhunting. So, this creates challenges for them to identify qualified and skilled talent. Vision and mission statements Mission: Nestle focuses on research criteria and understanding the needs of customers regarding the product and services they are selling. As the company is moving forward towards hygienic food which is the main source of life and working over good health and nutrition. Further, they concentrate on providing good food to the customers. The main aim is to provide fresh food under the policy in SHE which is a safety, health and environment policy to protect health and keep the environment sustainable for all people. Vision: Nestlé’s vision is based on the expansion of business according to the rising demand of the marketplace. Their vision is to become a global company that sells food and beverages with a minor interest in pet foods and pharmaceuticals. The company’s market is all over the world and includes every sort of brand name items such as Nescafe, Nestle crunch, Quik, lion and other household brand names. Also, it is always looking at its market share and finding products to suit customers’ needs every time. Core values and strategic objectives Objectives: Some of the objectives of Nestle are to put together the development and enhancement of their products and manufacturers to make the customers satisfied and happy. Further, to manufacture of new products who can go on customer pleased. They aim to obtain cost affective growth and to be competitive in a market for many years where customers are drifted towards their pricing strategy. To gain better market shares and put on some more than competitors . Core values: Nestle some of the core values include respect for ourselves. As respect starts with each other. If you give respect then you will get it back. These values include fairness, integrity and authenticity. Further, they respect diversity and the future. The five ways in which they live their value are: They serve with passion, build for the long term, always strive to do better according to the dynamic changes, and are Inspired to be Innovative and succeed together by collaborating with employees and other partners. They work on growing as individuals, and teams and even help other people to grow with them. Internal environment capability analysis Organisation internal capabilities are mentioned below: Finance: This is the most crucial capability that a company had. Without it, they are nothing. Nestle has strong financial power and flow of cash that enables its engagement within FDI around the world and built its store all over the country by producing different products in specific markets. When comes to the Chocolate confectionery part, they are having enough investment for it and even research and development works over leveraging competitive advantage within this industry. Core competencies Sustainable competitive advantage Consumer perceived value SWOT analysis References Nestle Highlights ‘key challenge’ of food insecurity as it hikes prices by 6.5%, 2022. [Online] Available through