This week, you must select a topic for the marketing plan, and thereafter, all related assignments (the draft in Week 4

and the final marketing plan in Week 8) must be on that same topic. You may not change your marketing plan topic

without approval from your instructor.

Your topic must be for a new product (a good or service). Because this is an applied project and not a research paper,

please be creative and do not select a new product for a large brand, such as Starbucks, Apple, and so forth. If you

are interested in coffee, for example, consider your own bistro as your topic and then use information from companies

such as Starbucks or Seattle's Best Coffee for ideas and competitive research as you work on your project.

The deliverable for Week 1 is to write a two-page description of your product, including the following.

1. Information about ownership and company structure

2. A description of product

3. A mission statement

4. Marketing goals

5. Who a typical customer might be

Submit a copy of the Topic Proposal to the Week 1 Course Project Topic Proposal Upload module in Canvas for

grading by your instructor.

Marketing 10766