TOPIC 1: Customer Expectations

PROMPT: Compare two companies within the automobile industry: one that is known for

exceeding expectations (delight) and another that reflects simply positive satisfaction. What

influenced the customer perceptions of performance (expectations, quality, responsiveness,

price)?

TOPIC 2: Consumer Decision Making Process

PROMPT: Describe the decision-making process for a Tesla Cyber Truck vehicle through

input (marketing efforts), processing (recognition and evaluation), and output (purchase).

Include specific components of each stage such as sociocultural environmental factors,