PROMPT: Compare two companies within the automobile industry: one that is known for
exceeding expectations (delight) and another that reflects simply positive satisfaction. What
influenced the customer perceptions of performance (expectations, quality, responsiveness,
price)?
TOPIC 2: Consumer Decision Making Process
PROMPT: Describe the decision-making process for a Tesla Cyber Truck vehicle through
input (marketing efforts), processing (recognition and evaluation), and output (purchase).
Include specific components of each stage such as sociocultural environmental factors,
Fig: 1