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• What type of organization is it? In comparison, to other types why have you chosen the type of organization for which you are seeking the investment (its strengths and weaknesses)? (For example, sole trading, partnership, private limited company etc.)

• Briefly explain the internal and external factors that can hinder or promote the growth of your chosen organization.

• Using PESTLE and Porter Five Forces framework, examine the key factors (at least 3 from each) that influence your organization performance and strategic decision making