ASSIGNMENT INSTRUCTIONS: During this week's section, you will be creating a brand logo in Illustrator for your trail mix company. You must use the brand name ZEELU for your logo. You must use your company name somewhere prominent in your logo. The phase TRAIL MIX does not need to be added but can be if you feel like it should. That is up to you. I would recommend doing some research on different logo ideas from real trail mix packaging and companies via Google. It is very important however that you do not copy any logo you see. You may use the IDEA of different logos, but your specific logo must be unique to your company and you as a designer. Please see the examples given in the RESOURCES section from the Week 14 Overview to see what other students have done in the past. Again, none of the example logos may be copied in any way. You would be stealing from other students. What you will be graded on: Organization of your layers and sub-layers for both versions of your logo Cleanliness of your lines and shapes that make up your logo Creating complete shapes as much as you can rather than just using the pencil/pen tool Turning any lines you have into shapes by using the EXPAND/EXPAND APPEARANCE option in the OBJECTS menu option Having your colored logo on its own artboard and your black and white logo on a separate artboard Correctly named layers for both logos The effort put in the creation of your logo How effectively and efficiently you use Illustrator in the creation of your logo. Remember to UNITE with the Pathfinder panel all same-colored elements where you can and keep your layers clean of any random or unused anchor points, lines, shapes, text, or anything that won't be used in your actual logos. Most importantly, please remember to turn any text into OUTLINES in the TYPE menu option so there is no editable type when you are finished. Remember: NEVER use Live Paint in your illustration. Live Paint makes it harder to edit your work later on. PLEASE use the Pathfinder panel to UNITE same-colored shapes on both of your logos when finished. This cuts down on the amount of information in your document, thereby cutting down on file size. MAKE SURE that your logo fills out your artboards. Please do not design a tiny logo on your artboards, utilize the space. CLEAN UP any lines that may be protruding outside of your designed area or into other areas of your work. Those are heavily visible and will bring the quality of your work down. Deliverables: One illustrator file named correctly Use the name you would for sending me your assignments. Two artboards 6in x 6in size and placed next to one another To accomplish this, change the artboard amount to 2 in your document set up and they will automatically appear side-by-side. The first artboard is to be used for the black and white version of your logo which you will create first A great designer always designs from the ground up, and in a real-world setting, black and white logos are usually created as an option to keep the cost of printing down since color costs more. A color option is usually presented for what the public will see. Within the company itself on memos, letterheads, etc. most of the time B&W versions are used. Both are good options to have. The second artboard is to be used for the color version of your logo which will be created after the black and white version You can simply copy your B&W logo and place it on the second artboard and proceed to use color to give your logo some more pizazz. Both logos should be exactly the same, the only difference is one is black and white and the other is color This may be the tricky part because again, what may work in color will not always translate to black and white. Try and think in shapes rather than lines as it will help you to simplify your logo and translate to color easier. Two layers in your layers panel; one for each logo. Named accordingly. Your colored logo layer will be named COLORED LOGO. Your B&W logo layer will be named B&W LOGO. Remember each layer can house several different sub-layers that you will use in the creation of your logos. Each time you create any line or shape in illustrator it creates a sub-layer. I want to see two main layers named correctly that house all the sub-layers that make up the logo. Do not have some black and white parts of your logo in the colored version's layer. Keep them separated for good organization. Remember to save both versions of your logo as one single illustrator file. Do not save logos separately. STUDENTS NOTE: GO THROUGH THE ASSIGNMENT INSTRUCTIONS CAREFULLY Do not need a very fancy logo. It should be relevant and must be in accordance with the mentioned instructions