BUSINESS ANALYSIS Business Problem/Opportunity The OEM Corporation is growing quickly and in need of a Customer Relationship Management (CRM) system. The CRM system includes software, hardware, and processes to enable the organization to better understand and manage their existing and potential new customers. Project Scope/Objective In Scope: Out of Scope:

Project Objective - The main objective of the project is to build relationship of business with potential customers so that the growth of sales can be improved and also the retention of customers can be increased In scope; apart from maintaining and implementing a proper CRM system the project scope should include proper business budget, business planning, deployment of resources and acquisition of software and hardware by doing proper negotiation from supplier Out scope - As the CRM implementation and the designing of CRM and purchase of software hardware is within the scope but the professional services and the training of employees to train the CRM system and also monitoring of implementation of CRM is out of the scope