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A case

nation

Disney's Expedition Everest

The newest thrill ride to open in the Walt Disney World

Resort may just be the most impressive. As Disney

approached its 50th anniversary, the company wanted to

celebrate in a truly special way. What was its idea? Create a

park attraction that would, in many ways, serve as the link

between Disney's amazing past and its promising future.

Disney showed that it was ready to pull out all stops in

order to get everything just right.

In 2006, The Walt Disney Company introduced

Expedition Everest in Disney's Animal Kingdom Park

at Lake Buena Vista, Florida. Expedition Everest is more

than just a roller coaster. It is the embodiment of the

Disney spirit: a ride that combines Disney's trademark

thrills, unexpected twists and turns, incredible attention

to detail, and impressive project management skills.

First, let's consider some of the technical details of

Expedition Everest:

. With a peak of just under 200 feet, the ride is con-

tained within the tallest of 18 mountains created by

Disney's Imagineers at Disney parks worldwide.

. The ride contains nearly a mile of track, with twists,

tight turns, and sudden drops.

. The Disney team created a Yeti: an enormous, fur-

covered, Audio-Animatronics monster powered

by a set of hydraulic cylinders whose combined

thrust equals that of a Boeing 747 airliner. Through

a series of sketches, computer-animated draw-

ings, sculptures, and tests that took more than two

years to perfect, Disney created and programmed its

Abominable Snowman to stand over 10 feet tall and

serve as the focal point of the ride.

guests' adventure starts by entering the building of the

"Himalayan Escape" tour company, complete with Norbu

and Bob's booking office to obtain permits for their trip.

Overhead flutter authentic prayer flags from monasteries

in Nepal. Next, guests pass through Tashi's General Store

and Bar to stock up on supplies for their journey to the

peak of the mountain. Finally, guests pass through an old

tea warehouse that contains a remarkable museum of arti-

facts reflecting Nepal's culture, a history of the Himalayas,

and tales of the Yeti, which is said to inhabit the slopes of

Mount Everest. It is only now that guests are permitted

to board the Anandapur Rail Service for their trip to the

peak. Each train is modeled after an aging, steam-engine

train, seating 34 guests per train.

Over the next several minutes, guests are trans-

ported up the roller coaster track, through a series of

winding turns, until their encounter with the Yeti. At this

point another unique feature of the attraction emerges:

The train begins rushing backward down the track, as

though it were out of control. Through the balance of the

ride, guests experience a landscape of sights and sounds.

culminating in a 50 mph final dash down the mountain

and back to the safety of the Nepalese village.

. More than 900 bamboo plants, 10 species of trees,

and 110 species of shrubs were planted to re-create

the feeling of the Himalayan lowlands surrounding

Mount Everest.

Questions:

1. What type of needs analysis did they do?

2. What value is expected to be an outcome of this project?

3.

4.

. More than 1,800 tons of steel were used to construct

the mountain. The covering of the framework was

done using more than 3,000 prefabricated "chips"

created from 25,000 individual computer-molded

pieces of steel.

2:2006%20the Mountaie%20et%201%20Mount%20Everect

. To create the proper color schemes, 2,000 gal-

lons of stain and paint were used on rockwork and

throughout the village Disney designed to serve as a

backdrop for the ride.

. More than 2,000 handcrafted items from Asia are used

as props, cabinetry, and architectural ornamentation.

Disney's approach to the management of projects

such as Expedition Everest is to combine careful planning,

including schedule and budget preparation, with the imagi-

nation and vision for which the company is so well known.

Creativity is a critical element in the development of new

projects at Disney. The company's Imagineers include

some of the most skilled artists and computer-animation

experts in the world. Although it is easy to be impressed by

the technical knowledge of Disney's personnel, it is impor-

tant to remember that each new project is approached with

an understanding of the company's underlying business

and attention to market projections, cost control, and care-

ful project management discipline. New attraction pro-

posals are carefully screened and researched. The result is

the creation of some of the most innovative and enjoyable

rides in the world. Disney does not add new attractions to

its theme parks frequently, but when it does so, it does so

with style!

Building an attraction does not come easily or quickly

for Disney's Imagineers. Expedition Everest was several

years in development as Disney sent teams, including

Walt Disney Imagineering's Creative Executive Joe Rohde,

on repeated trips to the Himalayas in Nepal to study the

lands, architecture, colors, ecology, and culture in order

to create the most authentic setting for the new attraction.

Disney's efforts reflect a desire to do much more than pro-

vide a world-class ride experience; they demonstrate the

Imagineers' eagerness to tell a story-a story that combines

the mythology of the Yeti figure with the unique history

of the Nepalese living in the shadow of the world's tallest

mountain. Ultimately, the attraction, with all its background

and thematic elements, took nearly five years to complete.

Riders on Expedition Everest gain a real feel for the

atmosphere that Disney has worked so hard to create. The

Submit by Saturday?

What will happen if the project is not done?

What performance measures are given during (not after) the project?

Watch Video here: https://www.disneyworld.eu/attractions/animal-kingdom/expedition-everest/

https://en.wikipedia.org/wiki/Expedition Everest#::text=Expedition%20Everest%20%E2%80%93%20Legend

لية الهندسة

College of Engineering

Project-

Management

Achieving Competitive Advantage

Jeffrey K. Pro

Fig: 1