we will briefly discuss the day's

suggested readings as well as any relevant current events. Then, we will

discuss the assigned cases. You must be ready to identify for each case

(1) its main problem/opportunity, (2) their causes and main options to

either solve/cope with main opportunities / challenges, (3) assess those

options (in terms of viability and attractiveness, based on their benefits,

costs and risks), and (4) present and defend your conclusions and

recommendations (see Exhibit B for a guide).