Question 1 requires you to apply the Porter's Generic Competitive Strategies

framework to determine the organisation's business strategy to evaluate its

competitive advantage. This question is the precise application of a framework

to develop an analysis specifically for the company. You are encouraged to

use diagrams and tables to illustrate your analysis. You should

use headings and sub-headings to structure your answer. Please note that the

tables and diagrams are included in the word count.