1. Analyze how Kering SA competes within its industry.

Analyze the competitive environment within your chosen company's industry (companies

in the same line of business).

• Evaluate how competitors position themselves within the industry; evaluate how your

company is working to reposition itself within the industry against the competitors.

1. Examine at least two innovative technology trends that the company or its competitors

introduced.

Comment on the feasibility and expected market impact of those trends.