1. COMPANY OVERALL PROFILE

- Short company history: main facts and events relevant for the analysis

- Company Profile (main elements): organizational structure, products portfolio, services, brands,...)

- International activities: sales and production by country markets, company branches

- Corporate strategy (main facts): vertical integration; diversification development; vertical and horizontal alliances)

- Business model analysis

2. BUSINESS ANALYSIS AND COMPETITIVE POSITIONING

- Industry analysis (concentration analysis, market shares, market penetration rates)

- Competitors positioning (competitors' growth rates, competitors' short analysis)

3. COMPETITIVE ADVANTAGE

- Competitive strategies (cost, differentiation, focusing strategies; hybrid and advanced strategies)

- Resources and Competencies analysis - Core and distinctive competencies - VRIO framework

4. INNOVATION AND COMPETITIVE ADVANTAGE

- Product and process technology-based innovation

- Strategic, organizational, and marketing innovation

- Web-based and digital innovation

5. PERFORMANCE

- Financial performance (3-4 years analysis; comparative analysis with main competitors' results)

6. FUTURE SCENARIOS

- Future perspectives.