1. Discuss how the facts in the opening case study and the subsequent discussion of the potato industry illustrate the lack of control over prices by individual potato producers in a

competitive market, the response to high prices predicted by the model of perfect competition, and the attempts by producers in a competitive market to gain control over price. Check recent busi- ness publications to find out how successful the United Potato Growers of America cooperative has been since the time of this chapter's case study.