1. Discuss how the facts in the opening case study

and the subsequent discussion of the potato

industry illustrate the lack of control over prices

by individual potato producers in a competitive

market, the response to high prices predicted

by the model of perfect competition, and the

attempts by producers in a competitive market

to gain control over price. Check recent busi-

ness publications to find out how successful the

United Potato Growers of America cooperative

has been since the time of this chapter's case

study.