1. "The bond between the signifier and the signified is arbitrary. Since I mean by sign the whole that results

from the associating of the signifier with the signified, I can simply say: the linguistic sign is arbitrary."

(Saussure 67)

Explain what Saussure means by the terms signifier (or signal), signified (or signification), and

sign, and discuss why it matters to Saussure, and to us, whether or not the sign is" arbitrary."

Please provide examples from the readings and/or the film we have been discussing.