12:39 learning.k12.com ធ 1.07 Activity 1 UNIT 1 ACTIVITY 1 UNIT 1 Activity 1 Complete all components in the activity below according to the given instructions. Refer to the provided

rubric for information on how you will be graded. Submit your work as a file attachment using the dropbox. The activity is worth 15 points. Console Wars! Activity Details < You have viewed this topic > < 12:39 learning.k12.com 1.07 Activity 1 0 X C Console Wars! For this activity, you are going to take a closer look at console manufacturers by comparing Nintendo to ONE of these manufacturers: Sega, Microsoft, or Sony. Your comparison will focus on their distinctive features and business models. < Let's take a quick look at what a business model is so that when you research these manufacturers, you will be better able to identify their model. A business model, roughly speaking, is a plan for running a profitable or otherwise successful business, consisting of many components. A business model answers, among other things, the following questions: 1. Who is the target audience for the product? When game designers begin work on a new game, they first determine if there is Activity Details You have viewed this topic < > e Coupons 5 12:39 learning.k12.com 1.07 Activity 1 A X a market for their proposed game: What type of players do they want to target? Will there be enough consumers interested in the game to make a profit? Before the engineers, artists, and programmers begin designing, they convene an initial planning meeting that includes everyone who will work on the game. During the meeting, they are asked to consider: < o What genre of game do they want to develop? How is it different from other games on the market in this genre (this is called market analysis)? o What is known about the customers who have a history of purchasing games in this genre? o Are the people who will likely play the game children, teens, young adults, or adults? O Do games in this genre appeal to everyone or to a specific age and gender of player? • Are those who purchase the game likely buying it for their own use or for a child or Activity Details You have viewed this topic < > @ Coupons 5 12:39 learning.k12.com ធ 1.07 Activity 1 young adult? The answers to these questions begin to guide the game developers as they identify their target market. The next topic for discussion is to consider what will be needed to produce a marketable game. < > For a game console, this includes details on the types of features they would want in a game as well as how much they can afford to pay for games and consoles. For example, a Barbie's Dreamhouse type game would generally be aimed at a younger audience; a game called BloodStorm: Fury of the Necrophages would be aimed at an older audience (thus the more complicated vocabulary). 2. What is the product value? Product value is a complicated term, but it's basically an idea of how much someone would be willing to pay for a Activity Details You have viewed this topic < e Coupons 5 12:39 learning.k12.com 1.07 Activity 1 0 X someone would be willing to pay for a product-what the product is worth to the right customer; it's an important part of knowing how much you can charge for your game so that people are still willing to buy it. 3. What is our marketing strategy? The company tries to target their advertising to those who will purchase and then play the game. Knowing the target audience of their game will then influence how and where they will advertise their game. What You Need to Do: Research Nintendo and one other manufacturer, specifically looking for information on the following items: < • What are the distinctive features of their current consoles and hardware? Activity Details You have viewed this topic < > e Coupons 5