200 words, 7th edition APA CITATION FORMAT WITH IN TEXT CITATIONS!

The reading assignments this week discuss the role of social media in e-commerce.

According to Henderson (2020), social media has about 59% of online users. In some ways,

social media has disrupted marketing as we know it. Discuss how savvy businesses can

harness social media to encourage business success. What are the challenges they face?

How do businesses 'keep up' in an environment that changes so rapidly?

cha, O., & Agwu, E., (2016). Effectiveness of social media networks as a strategic tool for

organisational marketing management. Journal of

Internet Banking and Commerce, 21, 1-19.

https://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-

a-strategic-tool-for-organizational-marketing-management.pdf