3. The new CEO of a well-known consumer products conglomerate instituted a data sharing initiative across the various business units. Each business unit, which produced a wide variety of consumer products that did not directly compete with one another but sometimes sold products to the same customers, collected data on the demographics and behavior of its consumers; this data collection occurred at considerable expense to the business unit. The new CEO instructed the CTO to create a data repository and encouraged the managers of his various business units to share this demographic and behavioral data companywide and also to add any new data to the repository as it was collected. A year later, the CEO asked for a progress report on this data sharing initiative. The CTO reported that all the existing data from the various business units was placed in the data repository and shared successfully. However, the amount of data collected and added to the repository by the various business units actually decreased significantly after the data sharing initiative started, and there was little new data added to the repository over the past year. The CEO and CTO were both quite confused and disappointed. Can you explain what happened?

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