9. Which of the following is NOT one of the categories of segmenting the market? a. Geographic segmentation b. Logical segmentation c. Behavioral segmentation d. Psychographic segmentation 11. Fahad was assigned a task to complete in 30 days. He was given SAR 30,000 and 15 workers to complete the task. Fahad completed the task in 30 days using SAR 30,000 and 12 workers. Fahad was a. effective but not efficient b. efficient and effective c. neither efficient nor effective d. efficient but not effective 13. Most companies started using Zoom and MS Teams to allow employees from different geographical locations to meet and continue working on projects. This type of office arrangement would be best described as what type of team? a. Virtual team b. Self-managing team c. Cross-functional team d. Manager-led team 15. Under industries that provide essential services, such as utilities, banking, and health care, may be government owned. a. a planned system b. socialism c. a free market system d. capitalism 10. In order to launch a new electric car for the European market, Ford management decided to form a team that combines the departments of research and development, operations, marketing, engineering, and finance. This team was designed to include Individual team members with different expertise. This is best defined as what type of team? a. Virtual team b. Cross-functional team c. Self-managing team d. Manager-led team 12. Every business must have one or more whose primary role is to invest 14. money into the business. a. owners b. customers c. investors d. employees is information that needs to be collected first-hand. a. Primary data b. Secondary data c. Collected data d. Validated data who have a 16. Every business has legitimate interest in the success or failure of the business and the policies it adopts a. owners b. shareholders c. stakeholders d. stockholders 00-Midterm Exam - Version 001 ma atio on erson who designs ources n Sans manager an of resources anager e process ed in the verall c is involved of IIIII King Fabb University of Delralram & Minerals عادن 27. In a KFUPM course project, five students are expected to work together to complete the project. One of the members has been helping his team members understand their roles in the team and encouraging group chemistry. He is mostly performing a a. relationship-building role b. blocking role c. task-facilitating role d. manager role 29. What is NOT a main goal that world economies share? 31. The 33. a. Price stability b. High employment c. Growth d. Recession is the percentage of the labor force that's unemployed and actively seeking work. a. gross domestic rate b. full employment rate c. unemployment rate d. labor-seeking rate 28. During the 2022 FIFA World Cup, a company marketed the tickets to football enthusiasts living in Qatar. Which would be the most logical market segment cluster for the company? relies on the government's powers of spending and taxation. Both taxation and government spending can be used to reduce or increase the total supply of money in the economy-the total amount, in other words, that businesses and consumers have to spend. a. Economic policy b. Fiscal policy c. Monetary policy d. Budgetary policy a. Logical and demographic b. Psychographic and geographic c. Demographic and psychographic d. Behavioral and demographic 30. Faisal works as a production manager at Sigma Limited. Although there are 36 employees working under his supervision, he makes decisions without any input from his subordinates. Faisal's leadership style can be considered as a. autocratic style b. free-rein style c. democratic style d. transactional style 32. Lana is a member of a team working on a new project for Amazon. She is determined to take the lead in this project. Which of the following is NOT a leadership skill that would be helpful for her and her team? a. Sharing information with team members b. Demonstrating integrity in dealing with others c. Managing agreements and disagreements d. Ignoring common points of view 34. During the economy expands, unemployment is low, incomes rise, and consumers buy more products. a. prosperity b. a recession c. a recovery d. a depression BUS 200-Midterm Exam - Version 001 G met Participants mited to which the com Wroduct and wi group meeting type latest of mark all pa marketing reseth undertaking? search veying ing an dn view III 43. The overall market of a product or service can be defined to Include either or both of two groups which are a. Industrial and government market b. government and semi-government market c. product and service market d. consumer and industrial market 45. If a company manufactures a product and sells it to a retailer who in turn resells the product under its own name, what kind of branding strategy is adopted by the retailers? a. Generic branding b. Multi-branding c. Private label branding d. Manufacturer branding 47. In the decision-making process, a person goes through all the following steps EXCEPT a. setting a benchmark b. clarifying the problem c. gathering relevant data d. identifying the problem 49. A business is influenced by a number of external factors. These forces constitute what is known as the a. economic system b. micro-environment c. macro-environment d. consumer trends 44. prepare Information, such as reports on the cost of materials used in the production process, for internal use only. a. Internal managers b. Financial accountants c. Production managers d. Managerial accountants 46. Hassan was assigned as a team manager at Mobily for a new service line. He leads his team by controlling the responsibilities and decisions of all members through the entire process. He gives instructions on a day-to-day basis and expects to have them carried out. This behavior is mostly known as 48. A a. lack of managerial support b. failure to delegate authority c. too much delegation d. lack of time arises when a company receives a patent giving it exclusive use of an invented product or process. a. legal monopoly b. mixed monopoly c. natural monopoly d. perfect monopoly FO S Tw ks ta 50. Nahian is the CEO of Alpha Incorporated. He distributes authority to his subordinates based on their rank in the company. Nahian's leadership style can be defined as a. transformational leadership style b. autocratic leadership style c. democratic leadership style d. transactional leadership style Midterm Exam - Version 001 17. In the PESTEL model, where are external environment forces, such as trade agreements, labor regulations, and environmental regulations classified? a. Political forces b. Environmental forces c. Economic forces d. Legal forces 19. Which of the following is usually NOT a characteristic of an effective team? a. Members depend on each other. b. Members work better individually than together. c. Members trust one another. d. Leadership rotates between team members. 21. Indicators that predict the status of the economy three to twelve months into the future is/are called a. the consumer price index b. lagging economic indicators c. the gross domestic product d. leading economic indicators 23. In there are many sellers who sell differentiated products. a. a perfect competition b. monopolistic competition c. an oligopoly d. a monopoly 25. Sattam works as a marketing manager at Fusion Consulting. He is often praised by his immediate boss because of his ability to analyze complex situations. Sattam demonstrates a. social skills b. thinking skills c. technical skills d. conceptual skills is the person who designs and 18. The oversees the transformation of resources into goods or services a. human resources manager b. sales manager c. digital transformation manager d. operations manager 20. Faleh is involved in the process of establishing an overall course of action for his company. Faleh is involved in a. systematic plans b. operational planning c. tactical planning d. strategic planning 22. Companies are often affected by sudden changes. As such, some managers develop an alternative course of action in case an anticipated change does occur. This practice is known as a. strategic planning b. contingency planning c. crisis management d. systematic planning 24. What are the four components of the marketing mix (4Ps)? 26. a. Process, Place, Price, Personal Selling b. Price, Place, Product, and Promotion c. Product, Place, Process, Price d. Promotion, Price, Product, People Bing Fabb Universi best describes the tendency of a team member to follow group pressure in making decisions, while failing to think critically or to consider outside influences. a. Groupthink b. Team cohesiveness c. Motivation d. Competition DHAHRAN Jehale NT No. N No. ING IN DIRE Read blac CO 0-Midterm Exam - Version 001 35. Finance deals with all the following, EXCEPT a. planning for a company's funds b. recording transactions of a company's fund c. obtaining a company's funds d. managing a company's funds 37. Sara is leading a team working on a critical project for the company. She is however struggling to have the company commit required resources, such as funding or human resources. This obstacle is mostly known as a. failure to delegate authority b. motivation c. lack of managerial support d. budget audit 39. When the iPhone 14 Pro is released, Ahmed decides to go to extra to purchase it. Upon arrival, he finds out that the iPhone 14 Pro is out of stock and that he will have to wait a month before the new stock arrives. The salesman informs him of a fabulous promotion where Ahmed can purchase the Samsung Galaxy S23 Ultra for 50% off. Ahmed declines the promotion and decides to wait for the iPhone 14 Pro. What level of brand loyalty is Ahmed displaying? a. Brand preference b. Brand awareness c. Brand equity d. Brand insistence 36. You are invited to a group meeting with other consumers in which the company is testing out its latest product and will be collecting data from all participants in that meeting. What type of marketing research is the company undertaking? a. Surveying b. Marketing analysis c. Focus group d. Personal interview 38. Marketing involves all the following EXCEPT a. deciding how much should be spent on research and development. b. developing the benefits and features of products, including price and quality. c. managing relationships with customers and make them aware of the organization's desire and ability to satisfy their needs. d. deciding the best method of delivering products and the best means of promoting them 40. Satisfying customer needs while meeting organizational goals is called the a. marketing mix b. marketing plan c. marketing concept d. marketing clustering 41. Omar is completing his training at Saudi Aramco and is a member of a team project consisting of five members. He is helping his team members stay focused on goals and progress. He is mostly performing a a. blocking role b. task-facilitating role c. relationship-building role d. manager role 42. specify the activities and allocation of resources. a. Operational plans b. Systematic plans c. Strategic plans d. Tactical plans term Exam - Version 001