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A2 Preliminary Research In preparation for data analysis, students are asked to explore the following aspects in regard to their selected Service provider 1. Organization and Industry Background Name of service provider: What is the industry this company operates? Are there any trends? . 2. Competitive Analysis 24706 Services Marketing | Autumn 2024 3. Customer profile . Who are the competitors? What is your company positioning in comparison to the main players? Who is the main target market?

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