Address each of the following thoroughly (short / skimpy answers will result in point

deduction).

1. The concept of an industry seems to be a very straight forward simple

categorization tool. However it is all but simple. Choose 12 restaurants in

your local area and attempt to categorize them as direct or indirect

competitors.

Wendys

Mcdonalds

Jetts Pizza

Kentucky Fried Chicken

Outback

Cheese Cake Factory

Shake Shack

•

• Subway

Taco Bell

Ceasars Pizza

•

• Sonic

Nachos Mexican Restaurant