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Question

Address each of the following thoroughly (short/skimpy answers will result in point

deduction).

1. When conducting the SWOT analysis, why should strategic managers begin

with the MACRO External environment and end with the Internal Analysis?

Include the MICRO External Analysis and thoroughly address the role of each

in strategy development.

2. Explain the importance of Human Resources to the success of firms?

3. Explain the utility of the SWOT matrix to strategic managers? How does the

SWOT matrix work?

Fig: 1