ASSESSMENT SUMMARY: The current and evolving operational digital perspectives and the sustainability challenges on supply chain management and operations strategy in the beauty/cosmetic industry. The unnatural ingredients used in cosmetic industry along with excessive packaging and irresponsible material sourcing and animal testing constitute huge problems for the environment as well as the whole supply chain of this massive and growing market. Focusing on a company of your choice within that industry, discuss and evaluate the sustainable challenges on operations and supply chain management to meet current and future market trends. Also identify the need for a sustainability and digital strategy to achieve a competitive advantage. You need to demonstrate understanding of how organizations effectively manage the range of operational functions and supply chain in an evolving and innovative business context. Additionally, reflect on operations and sustainability principles and make informed suggestions using theories/models and applied practices with the support of academic sources.] The report should be logically structured, making use of headings/sub-headings and paragraphs. Remember to spell check, grammar check and proofread. This is an anonymous report, please do NOT use your ID or NAME. The word limit is 2000 words (maximum) (excluding title page, Executive Summary, table of contents, diagrams, tables, figures, reference list and appendices) Format: PDF or Word file, page numbers, 1.5-line spacing, normal margins, Arial/Times Roman 12-point font Assessment title: DEF/REF Marketing Channels, Operations Management & Digital Business - Assessment 2 The report should have a suitable structure and may follow the recommended structure: Title Page (state the title, and the word count) • Disability Statement (if applicable) • Executive Summary • Table of Contents • Introduction • Main Body • Conclusions/ Recommendations References Appendices (optional) .

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ASSESSMENT SUMMARY: The current and evolving operational digital perspectives and the sustainability challenges on supply chain management and operations strategy in the beauty/cosmetic industry. The unnatural ingredients used in cosmetic industry along with excessive packaging and irresponsible material sourcing and a