Assignment 2 - Marketing Plan

This Assignment will develop a marketing plan for the business idea. You will use

all your past knowledge, skills, and abilities generated in your Marketing class in the

Bachelors of Applied Science degree program.

You will create a Marketing Plan for your new business idea from Week 1 for a (1)

new product or service development, (2) market a new business initiative, or (3)

strategies to solve a problem with a current organization.

*Consider Marketing implications during this course for your business idea.

Write a marketing proposal of a new business idea. The proposal should be written

in the following order:

A. Title Page (include your name, your company's name, class name, professor, and

date)

B. Marketing Industry Summary. Describe your company's marketing industry and

discuss if this industry will have short, medium, and long growth in the next 10 years,

why or why not, and the reason you have chosen this industry.

*For example, retail industry, entertainment industry, healthcare industry,

transportation industry, etc. describing your product/service. See the Content area for

Types of Business Industries.

C. Target Market. Describe the business idea Target Market and provide a detailed

marketing analysis including (1) Demographics: gender, age, income level, marital

status and (2) Psychographics: personal interest, attitudes, values, desires, and specific

behavior. NOTE: Write in complete sentences.

D. Marketing Tools. Describe your business idea major Marketing tool(s) and

describe in detail how it will generate customers over a 12-month period.

E. Create SWOT Analysis. Create the four (4) areas of SWOT Analysis - Strengths,

Weaknesses (Internal factors) and Opportunities and Threats (External factors) and

provide three (3) examples of each area.