Assignment: Content and process

The Prompt

Assume the role of a newassociate at the Eagle Consulting Group, a reputable national consulting agency. You were hired because of your expertise in

strategic management, and your first project is to be part of a team of new hires tasked with conducting strategic analysis and recommendations to the

company's new client Amazon

As a strategic management specialist, you will provide a presentation consisting of a strategic analysis of the company AMAZON Your presentation, which

should follow very specific format (see below), is expected to show the client company - as well as your employer - your expertise as a strategic

management analyst. You are expected to drawon multiple topics from your course and conduct in-depth analysis of the company, its environment, and

how it has addressed the recent economic challenges. Clients expect that analyses and recommendations will be based on solid frameworks and that

they will make sense given economic and environmental challenges.

Please adhere to the format guidelines you were provided. This is your first job at the company, and first impressions are important.

The audience

Your presentation will be reviewed by other individuals with similar expertise and background to yours - your peers. Those individuals will have been

exposed to the same educational content as you, and will evaluate your presentation based on depth, breadth, and professionalism. The individuals will

assume the role of top members of your consulting group who are assessing your chances for promotion in the consulting group.

TI/nThe format

Your analysis will be a variation of the a Pecha Kucha presentation format, a brief, highly structured presentation format. The Pecha Kucha

(https://www.pechakucha.com/about) classic format consist showing 20 slides, images only (no text) with verbal narration of 20 seconds per slide.

1. Modified Pecha Kucha: Images and Written story telling

• Twenty slides, each slide consisting a written narrative in the NOTES. The written content in the NOTES should be no less than 35 words and

no more than 55 words perslide. Deviating from the guidelines by even 1-2 words will result in point deductions for accuracy and quality - see

grading rubric.

0

Slides should have images, and may include texts - up to 15 words of text per slide.

• The text on each slide may be a powerful or meaningful quote, a key phrase, or bullets / talking points, but should not exceed 15 words on

the slide.

Images should be carefully selected, to assist in your story telling.

The key focus is your written story that you tell.

**At the end of the note for each slide you will type (words count XX).

A rough template is provided below:

1. Company background

■ 1-2 slides to introduce your company. You may want to discuss its general strategy, its target market, the evolution of its strategy, things that are

unique about it.

2. The business environment

■ 1-2 slides to talk about the current general environment, and the specific challenges faced by the company. It may be wise to discuss how the

current economic environment affects the company's products, customers, strategy, etc.

https://unt.instructure.com/courses/95134/pages/assignment-guidelines-1-content-and-process?module_item_id=58594601/210/7/23, 6:51 PMAssignment guidelines 1:

Content and process: MGMT 5760 Section 001 - Strategic Management (Fall 2023 8W1)/n▪2-3 slides to discuss the industry in which the company operates. What are its characteristics, players, challenges, etc. Discuss some opportunities

and threats that exist in the industry.

3. Company characteristics

▪2-3 slides to discuss specifics about the company such as its unique strengths, resources, capabilities, etc. What are its weaknesses? Explain how

critical they are.

4. Recent events

▪2-3 slides focusing on current/recent events or situations that the company encountered (going back no more than 1/2019). Your focus is on why

the issue(s) emerged, howthey relate to the firm's industry, environment, etc. This is a narrowing down of your analysis to focus on one or more

specific situations. The objective here is for you to explain how one of few specific issue(s) affected the company (in the next section you will

discuss how the company dealt with it).

.

1-2 slides to discuss how the company responded to the issue(s) discussed in # 5. The focus here is on demonstrating your understanding of the

firm's resources and capabilities.

1-2 slides to talk about your evaluation of how the company handled the situation, what the company could have done differently, etc.

5.

Into the future

1-2 slides talking about what you think the dynamics are in the industry, given its players. Where do you think the industry will be in 5 years, and

why.

2-3 slides to talk about some potential new opportunities, threats, and strategic options that could become available for the company. Examples

may be expansion, contraction, new products, diversification, globalization, etc. Explain.

6.

1 final slide to sum it up and bring it home.

MODULES DISCUSSED IN COURSE THAT SHOULD BE USED IN THIS ASSIGNMENT IN NO PARTICULAR ORDER

Module 1 - Analyzing the industry

Module 2 - Business Level Strategy/ Competitve advantage

Module 3 - Global Strategy

Module 4 - Implementation and Execution

Module 5 - Environment Dynamism