Company: Tim Hortons Product: Specialty Beverages like frozen lemonade, fruit smoothie made with Greek yogurt, creamy chocolate chill, Mocha latte, caramel latte, vanilla latte etc. Invent Patter from chapter 3 Frontstage Disruption Market Explorers Channel Kings Gravity Creators Primarily increase customer value ewing 8027 - Session 5 - Invent Bus... ✓ Backstage Disruption Radical change of how value is created. 1. Resource Castles 2. Activity Differentiators 3. Scalers Primarily lowers cost Example from the book - Frontstage Backstage Disruption Resource Castles Activity Differentiation Scalers Primarily lowers cost Profit Formula Disruption A radical change of who is targeted and how value is delivered. 1. Revenue Differentiators 2. Cost Differentiators 3. Margin Masters Primarily increases profit Profit Formula Disruption Revenue Differentiators Cost Differentiators Margin Masters Primarily increases profit Frontstage Disruption Radical change of how value is created. 1. Market Explorers 2. Channel Kings 3. Gravity Creators Primarily increases customer value wing 8027 - Session 5 - Invent Bus... ✓ ewing 8027 - Session 5 - Invent Business Model tterns Frontstage -> Market Explorers: a radical change of who is targeted and how value is delivered ewing 8027 - Session 5 - Invent Bus... ✓ Frontstage -> Channel Kings: change the channels to reach customers Well-known Product: AWS Reframe it: How might we create or expand the market via a new value proposition? Value Propositions TBD • TBD we help Businesses do_host software by doing_cloud services <30 > 1 − + Value Propositions • TBD TBD Customer Relationships • TBD TBD Channels TBD TBD Shift Channel: Direct to consumer: Dollar Shave Club, Warby Parker Dedicated sales force: Mary Kay, doTERRA Customer Relationships TBD TBD Customer Segments • TBD • TBD Channels. TBD TBD aws Small businesses with websites to host Customer Segments • TBD TBD FREDERICTON FREDERICTON 88 wing 8027 - Session 5 - Invent Bus... Frontstage -> Gravity Creators: increase switching costs/move to long-term relationships Backstage Backstage -> Resource Castles: Resources that are difficult for competitors to copy ● Add switching costs: Color printers and brand-only printer suppliers Nespresso and their coffee pods Salesforce and integration/learning curve Microsoft and integration ease - "MS only" Value Propositions • TBD • TBD 33 Resource castles: ● + Customer Relationships TBD TBD Key Partners • TBD • TBD Channels TBD TBD Network effects - Facebook Hard to reach resource - Clayton Christensen and Innosight Trust - Amazon Customer Segments • TBD TBD Intellectual Property - Viagra by Pfizer (not for high-blood pressure) Exclusive partnership - Apple iPhone and AT&T Key Activities TBD TBD Key Resources TBD TBD FREDERICTON Value Propositions TBD TBD FREDERICTON Backstage -> Activity Differentiators: Change activities to change value and/or lower cost Backstage -> Scalers: Fast scaling business models wisely using partners Profit Formula - Example Activity differentiators: Omron - automated hospital lab tests Dell Computers - built-to-order PCs Digital cameras - no film needed Al - fewer resources needed ● Key Partners • TBD TBD Scalers: Key Activities • TBD • TBD Key Partners TBD TBD esources McDonalds- franchise • Uber - delegator drivers to outside parties • Orbea - bike company with award-winning ebike via ebikemotion • Any DIY company - customer is key partner Key Activities • TBD TBD Value Propositions • TBD TBD Key Resources TBD • TBD FREDERICTON Value Propositions TBD • TBD FREDERICTON Profit Formula Revenue Differentiators: Unlock hidden revenue Profit Formula -> Cost Differentiators: Disruptive cost structure Revenue Differentiators: Hilti - tools on demand • GE jet engines - maintenance program • Coffee shop - upselling ● Key Partners Cost Structure Original version com ● Key Partners Key Activities Cost Structure Key Resources Original version Strategyz.com Cost Differentiators: Any shared market space - Airbnb, Uber, Outdoorsy NetJets share a private jet • Al tools - simplify key activities and lower resource cost Value Propositions Customer Relationships Key Activities Value Propositions Key Reso Channels HE Revenue Streams Customer Segments Channels FI Revenue Streams This work is licensed under the Creative Commons Aibution-ShareAlike 40 intanatonal Lice Customer Relationships ●● ⒸOO FREDERICTON Customer Segments ●● This work is licensed under the Creative Commons Atribution-ShareAlike 40 International Licor Ⓒ FREDERICTON/n

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