Create part three of the report entitled: "Mary's Marketing Mistakes".

Did Mary have a marketing strategy? Explain.

Review the 4'P'S of marketing and detail ways that Mary could have better used each P in

deciding a market strategy. Be sure to give detailed examples of each and clearly indicate how

Mary demonstrated or failed to demonstrate each element.

Explain to Mary why she needs to develop a strong brand to differentiate herself from the line do

it yourself lights. Here are a few points to be included: What is a brand? What is Mary's Brand?

How does branding relate to the growth of a business? Why branding was Mary's biggest

marketing shortcoming.

Make three recommendations that will help Mary going forward with her marketing.

You must use course material to support your responses and APA in-text citations with a

reference list.