Deliverables:

1. You need to submit a TWO-page double-spaced summary of your

recommendations. Please respect the TWO-page limit (plus appendix -

see below).

• Use a 12-point font (e.g., Arial, Times New Roman) and select a 1" all

around margin size.

•

Include an additional appendix (not included in the two-page limit) for

exhibits like tables, graphs, pictures, etc. All exhibits should be clearly

referenced in the write-up. Make sure exhibits include a title, legends,

axis labels and units. The appendix is optional.

• Strong write-ups will provide the following:

• A brief introduction to your chosen organization - how is the

organization related to the domain of sustainability and why you

think the organization could be doing more to leverage behavioral

economics concepts.

• Three proposed changes that the organization should implement to

drive sustainable behavior change that is somehow beneficial to

the organization.

1. Be as specific as you can be with the proposed changes, and

make sure you explain the rationale for each, including the

behavioral economics concept(s) that the recommendation is

(are) derived from.

2. For each recommendation, delineate what behavioral change

you are targeting (e.g., is a non-profit trying to nudge higher

donations or encourage new people to volunteer for their

cause? Is a government agency trying to nudge citizens to

lower their energy usage or induce large corporations to

comply with new pollution regulations? Is a for-profit firm

trying to get more people to sign up for their mailing list or

buy more products from their online store?). Your three

proposed recommendations can target the same behavioral

change or different changes.

3. Discuss any potential downsides or negative effects of the

changes (i.e., customer dissatisfaction, financial costs of

implementation, etc), and proposals for mitigating the

downsides if applicable.