Description of the Assessment From your knowledge and understanding of consumer behaviour that we have discussed in class, you need to develop a programme for customer acquisition for one firm of your choice operating in the UK. Based on your market research, you will need to advise the firm on which customers to focus on and how to motivate them to buy the products. You can choose any company in any sector, but it must be an existing brand operating in the UK market. You need to clearly state in the title of your report and in your executive summary which company and the sector the company works on. Your report will be 2,000 words long and needs to contain the following elements: • Cover page The executive summary should be no longer than a page and will NOT be

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